Its called the Hoboroll - basically a useful compression bag to help pack and keep things more organised.
Just to quickly rewind a step - let define tech for a second, as I even thought to myself for a second is this really travel tech? Of course it is: "Technology is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a pre-existing solution to a problem..." (thanks wikipedia!).
So yep - innovative new travel gear like this is going to make an appearance or two in my 'Tech travel tips'!
Now I'm not too familiar with the guys from Gobi Gear (field biologists by trade), but taking a look at their website, it seems they are no strangers to playing around with the idea. In fact taking a look their website they already retail a version 1 of the Hoboroll. At a glance this Kickstarter campaign is aimed at pre selling the upgraded V2 - and probably getting some market awareness, more than actually making it a reality, as it seems these guys know what they are doing when it comes to making luggage organisers.
I can see a place for this in my travel pack (maybe in my future Minaal backpack- haven't got one, but particularly like their idea too...maybe a future blog post there too!).
Too often I struggle top loading a backpack, or searching around in my duffel bag.
For ~$35 there is an easy pay off just for the convenience of having a better packed bag - particularly compared to comparative organiser compartments/packing cubes I've used in the past that don't offer any compression or as much utility.
See an image of the full features list below, but I think the couple that stand out to me in a product like this is:
1. Ability to compress (big win over other things I know of)
2. Ability to open up both ends
3. Decent capacity - but compartments so you still know where stuff is.
I can't see any downsides really.
So well done Hoboroll guys - nice work, and looks like you are pretty much there on hitting your $20k target (currently at $14k as I write this). I might even buy one!
Written by Peter Cain
Peter Cain is the Founder and CEO of dataGO.co, a company committed to making it easier and cheaper to stay connected whilst travelling. You can find him on Twitter and Google+. You can also find dataGO on Facebook, Twitter, LinkedIn, and Google+ for all the latest info on local and roaming SIMs and data hotspots.